OUR MISSION: To facilitate communication among glass artists, to encourage education and promote excellence in the glass arts.
 
 
 
 
 

                                          

 
Publicity and literature
  • Research press contacts for magazines, papers etc. Target smaller
    newspapers as they like writing about local people.
  • Make sure you have sufficient supplies of publicity handouts, trade
    information, press pack and artist's statement.
  • Make handouts easy to understand, easy to carry and easy to store.
  • Magazine editors cruise around so have a press pack available.
  • Find a good photographer to work with for good publicity shots.
  • Make sure your website is up-to-date as people who go away with information will then look at
    the site.
  • Don't have any financial barrier between you and the public - have a range of prices. Your price lists should include information about postage and packing. Give the landed price - the price a piece costs- then add postage and packaging. Find out about and include notes on the costs for national and international delivery.

Objectives for the event

  • Aim high, they have a lot more money than we have.
  • Takings should be 10 times the cost of your stand. Almost half the takings may be commissions.

Exhibition offers

  • Never commit to exhibitions with galleries until you can check them and find out as much as you can about the gallery.
  • Never be intimidated into feeling inferior by a gallery.
  • Is exhibiting with that show worthwhile?
  • Sometimes it is very good for the career.

Expect the best and be prepared for the worst.

Edited version of Business Factsheet for Scottish Crafts, courtesy of Craftscotland - www.craftscotland.org


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